brand building on social media
Social Media

7 Steps to Brand Building on Social Media 

A strong social media presence is essential for any business looking to build and maintain a successful brand identity, which can help you rise above your competitors. Social media platforms present unique challenges and opportunities,...

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Navigating programmatic advertising during an election year.
Programmatic

Navigating Programmatic Advertising in an Election Year

Amidst the whirlwind of an election year, brands must navigate a crowded online landscape dominated by political campaigns. As politicians with substantial budgets flood the media, brands need to secure their presence while standing out...

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TikTik on phone screen
Social Media

TikTok Ban & Your Brand: What You Should Know

In a rare show of bipartisanship, the Senate on Tuesday followed the House of Representatives’ footsteps by passing a bill to force the sale of TikTok by its Chinese parent company, ByteDance otherwise a TikTok...

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beauty influencer
Social Media

Influencer Marketing 101: A Guide to Getting Started

In today's dynamic digital landscape, social media platforms have become a multipurpose spectrum where individuals can get everything from national news to the latest trending beauty products. Influencer marketing has emerged as a powerful force...

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Marketing

The Best Super Bowl Ads This Year

Super Bowl 2024 will be etched into history as "The One with Taylor Swift," but that doesn't mean the ads won't get their fair share of attention. While many brands paid big bucks to get...

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Social Media

Why You Should Partner with an Agency for Your Social Media Needs

Social media has become an integral part of any business's marketing strategy. It allows brands to connect with their target audience, build brand awareness, and drive engagement.  But, managing a successful social media presence requires...

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Paid Search (SEM)

Set Your Business Up For Success with Google Ads

In today's digital landscape, the question of whether Google Ads are worth the investment resonates with every business owner striving for growth.  The resounding answer: Yes, Google Ads are a powerful tool, particularly for local...

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Paid Social Advertising

The Benefits of Meta Ads: Reasons Why You Need Them For Your Business

In the world of digital marketing for small businesses, paid social advertising has emerged as an essential step toward success. This powerful form of paid promotion serves as a spotlight, showcasing your brand's primary message...

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