WPP slashing its 2025 projections should surprise no one. The advertising industry is hurting – because the digital playbook is breaking. Yes, brands are spending less, and a retraction is underway. While it's easy to...
Read PostWPP slashing its 2025 projections should surprise no one. The advertising industry is hurting – because the digital playbook is breaking. Yes, brands are spending less, and a retraction is underway. While it's easy to...
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The latest Meta news from The Verge is weighing heavy on our minds today. Zuckerberg sat down with Stratechery and laid out his new vision for the advertising future, and it's troubling. Coming from someone...
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Sometimes the internet just gives you moments – and the brands that know how to respond? They win. Two of the best brand responses on social media in 2025 happened in the last week alone. In...
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The ongoing wildfires in Greater Los Angeles have devastated the region, causing widespread damage and displacing countless people. During such times of crisis, it's crucial for businesses to adapt their marketing strategies and demonstrate sensitivity....
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This article was originally published on Forbes.com. In a presidential election year with a challenging economic environment and tensions growing across the planet, U.S. consumers are understandably uneasy. Advertisers are facing a challenging scenario that requires...
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This article was originally posted on Forbes.com. What do Apple, Lego and Starbucks have in common? Sure, they are powerhouse brands, but another common thread is that they have all faced periods of decline and...
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Instagram is a powerhouse for business growth and brand visibility. This visually-driven platform offers unparalleled opportunities for touchpoints, engagement, and customer connection. For businesses looking to thrive in the competitive social media space and grow...
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A strong social media presence is essential for any business looking to build and maintain a successful brand identity, which can help you rise above your competitors. Social media platforms present unique challenges and opportunities,...
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