Email Marketing and SMS Strategy

What to Expect

  • Increased Customer Engagement
  • Data-Driven Insights
  • Continuous Improvement
  • Increased Conversions
  • Improved Customer Retention

We specialize in email marketing with a digital-first approach. Our focus lies in designing and implementing highly customized, data-driven full-funnel email strategies that inspire and influence a customer's journey. By capturing actionable insights, we accelerate results and deliver meaningful outcomes to our clients.

The APS Approach to Email Analysis and Strategy Development

APS analyzes client goals, their past + current email marketing efforts, top competitors, and industry trends to determine the best strategy for email marketing. We provide recommendations around lead generation, audience segmentation, campaign topics, flow structure + messaging, and offer branded template designs. SMS strategy is also considered and included in this process, where relevant.

Strategic Calendar Creation

On a monthly basis, our team develops a content plan for campaigns. We consider relevant holidays, trends, promotions, and topics to cover and which audiences to target in order to keep them engaged and your brand top of mind. We analyze data for every campaign we send and apply those insights to evolve the strategy.

Segmenting & Scheduling

Our team segments audiences based on their level of engagement with your website and campaigns. This strategy allows us to speak to defined audiences in a way that is most relevant and valuable to the people within any given audience. We utilize in-platform tools to dictate optimal scheduling dates and send times based on historical Open Rates and Click Rates.

Campaign and Automation Development

APS is experienced in various email platforms. We develop emails in-platform for our clients and offer graphic design services, which vary based on service levels. Upon client approval, automations are also set up and activated by the APS team.

Custom Packages.

Our email marketing packages are tailored to meet the unique needs of each client. Whether you require strategic guidance to achieve success or seek a close partnership as an extension of your team, we offer a range of options. An email marketing package with All Points Social may include:

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