Paid Search Advertising
What to Expect
- Increased Website Traffic
- Improved Conversion Rates
- Lead Generation
- Data-Driven Optimization
Our team adopts your brand's tone and voice to effectively communicate to new and existing audiences through ad copy writing. Creative design, selection, and/or direction is offered in each of our paid advertising service levels. Our team's involvement in creative will vary based on the service level and channels recommended.
Strategy and Campaign Planning
APS analyzes client goals, their past + current paid media strategies, top competitors, and industry trends to develop a strategic paid media plan. The plan includes our recommended channels for advertising, audience and keyword targeting, campaign architecture development, budget allocation, event tracking setup, and ad copy and creative development or direction.
Campaign Execution and Management
APS assists with the setup of ad accounts, as needed, and builds out the approved campaign architecture with corresponding ads. Our team manages campaigns within platforms and makes real-time optimizations on an ongoing basis. Ad spend is monitored closely throughout the month to ensure campaigns are pacing to hit and stay within any given budget.
Custom Packages.
Whether you decide to engage with us for all your digital marketing needs or launch with paid search advertising, our unwavering commitment is to provide valuable suggestions to empower your business to thrive. A paid search advertising package with All Points Social may include:
