Social Media Management

What to Expect


We're a social-first digital marketing and media agency with a passion for social media success woven into our DNA. As your social media management partner, we handle all channels, creating a strong organic strategy alongside paid efforts when possible. Our expertise covers all platforms and management tools, crafting messages that resonate with your target audience and drive business goals. With our fingers on the pulse of the ever-evolving social media landscape, we keep your content fresh and leverage algorithms to your advantage.

What is Social Media Marketing and Why is it Important?

Social media marketing is crucial for brands. It involves using platforms like Facebook, Instagram, TikTok, and LinkedIn to promote products or services. By sharing content, businesses can create meaningful touch points along the customer journey, boost visibility, engage with followers, and drive traffic to websites. A well-managed strategy aligns with goals, enhances other digital marketing tactics, and leads to increased brand awareness, customer loyalty, and business growth.

Creating Meaningful Social Touch Points with Engagement

Organic social engagement is imperative to engage with users who comment, share, or message your brand on social media to show your presence and develop your brand personality. Engaging with other relevant businesses online also helps to personalize your brand and build your community of followers. Our engagement service levels range from alerting clients to anything that requires a response to building an approved Social Response Library and handling it all from end-to-end.

Our Approach.

At All Points, our experience sets us apart from other digital marketing agencies that offer social media marketing and management services. For one, we understand firsthand that social media deserves its own strategy, budget, and resources – and that’s why we created our social-first agency in the first place.

Our team brings a breadth and depth of experience that transcends the typical digital marketer’s background. We’re not just strategists, we’re storytellers. We immerse ourselves in the lexicon of your brand to understand the unique offerings you bring to your customers, identifying their pain points and developing the narrative of how your products or services can improve their lives.

Our social media management begins with understanding your brand and goals through a thorough discovery process. We discuss the goals you want to achieve – and if you’re totally new to social and not sure what you want to get out of it, we’ll help you understand, develop, and refine those objectives. We define target audience personas and analyze competitors. Using core content pillars we develop with your goals, mission, and target audiences in mind, we craft compelling messaging and scroll-stopping creative to share your brand's story to the social masses. We carefully analyze performance to identify opportunities and cut down on content that doesn't serve your business goals. We also offer boosted post strategies and our services integrate seamlessly with paid social advertising to enhance visibility and reach.

Custom Packages.

Our social media management packages are customized to every client. We offer different tiers, or levels, of social media management services based on your goals, desired level of collaboration, and budget. Our partnerships range from serving as social media strategy consultants to set you up for success, to functioning as an extension of your in-house team, and everything in between.

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